French Founders go Global
Going global is a complex but rewarding journey for expanding companies. Talented Founders around the world have been able to seize global opportunities and become stars of the new economy, some with the help of Ipanovia’s expertise in international business development.
The success of the founders of companies like Leetchi, Too Good To Go, Ivalua, Contentsquare, Criteo, Voodoo, OpenClassrooms, AB Tasty, Doctolib, BlaBlaCar, Meero, Luumaps, Mistral, Sendinblue, Front, Sorare, Back Market… lies in their ability to project themselves internationally. For some of them, this means creating companies that are natively international, the Born Global.
The founders’ international experience has been crucial to the overall success of their companies. They enabled them to gain an in-depth understanding of local markets, adapt their business strategies and grow rapidly internationally. Expatriations not only enriched their personal expertise, but also strengthened their companies’ position on the world stage.
French Founders champions of international expansion
Going international is a complex but rewarding journey for French companies. Talented French founders around the world have been able to seize global opportunities and become stars of the new economy, some with the help of Ipanovia’s expertise in international business development.
The success of the founders of companies like Leetchi, Too Good To Go, Ivalua, Contentsquare, Criteo, Voodoo, OpenClassrooms, AB Tasty, Doctolib, BlaBlaCar, Meero, Luumaps, Mistral, Sendinblue, Front, Sorare, Back Market… lies in their ability to project themselves internationally. For some of them, this means creating companies that are natively international, the Born Global.
The founders’ international experience has been crucial to the overall success of their companies. They enabled them to gain an in-depth understanding of local markets, adapt their business strategies and grow rapidly internationally. Expatriations not only enriched their personal expertise, but also strengthened their companies’ position on the world stage.
Founders’ target markets
French Entrepreneurs mainly target international markets, based on their maturity for growth and expansion.
United States
Many French founders are targeting the American market, considered one of the largest and most lucrative in the world. Among them are Algolia (as-a-service search engine), founded by Nicolas Dessaigne and Julien Lemoine, which has established its headquarters in San Francisco. Or Dataiku (data analysis platform), founded by Florian Douetteau, Thomas Cabrol, Clément Stenac and Marc Batty, which has opened its U.S. headquarters in New York.
French Founders in New York
Many French entrepreneurs and executives have moved to New York to develop their businesses and seize the opportunities offered by the American market.
These French entrepreneurs in New York organize networking events, conferences and support programs to facilitate the integration and success of French companies in the American market. Their presence and actions contribute significantly to the influence of French entrepreneurship in the United States.
Alexis Lê-Quôcco-founder of Datadog:
Based in New York for several years, Alexis Lê-Quôc co-founded Datadog in 2010, a company specializing in cloud-scale monitoring. Datadog has become a true New York success story, with around 400 employees worldwide.
Mathilde Collin: Co-founder and CEO of Front, a customer communication management platform. Originally from France, she moved to San Francisco in 2014 and then to New York to develop her business.
Emmanuel Straschnov: Co-founder and co-CEO of Bubble, a no-code development platform. He moved to New York in 2012 to launch his startup.
Fabrice Grinda: Serial entrepreneur and investor, he founded several companies in New York, including OLX, one of the world’s largest classified ad sites.
In 2017, Jonathan Cherki made the decision to move to New York to develop Contentsquare in the US market. The choice of New York was motivated by the fact that, at the time, the United States represented the world’s largest e-commerce market. To become a global giant, to create a leader in its field,” he explains, “you had to take that market. As founder, he didn’t want to delegate the responsibility of conquering the American market to someone else. So he decided to set up shop there himself. This choice enabled him to gain a better understanding of the culture and workings of the American market.
From New York, Jonathan Cherki has overseen several major fund-raisings for Contentsquare: A $500 million round in May 2021, which at the time was the largest ever for a French Tech company. A $600 million Series F round in July 2022. Contentsquare is currently valued at 5.6 billion euros.
Europe :
The European market remains a prime target for many French founders, not least because of its geographical and cultural proximity. This is the case for Doctolib (a medical appointment scheduling platform), founded by Stanislas Niox-Chateau and Jessy Boukhris, which has set up operations in several European countries, including Germany, Italy and Spain.
Asia :
The fast-growing Asian markets are also attracting French founders. Blablacar (car-sharing), founded by Frédéric Mazzella, Nicolas Brusson and Francis Nappez, has established itself in India, China and South Korea.
Middle East :
Some French Founders are also targeting Middle Eastern markets, such as Qonto (a neobank for professionals), founded by Steve Anavi and Alexandre Prot, which has set up operations in the United Arab Emirates.
At the cutting edge of emerging markets: Others have ventured into high-potential emerging economies in Asia (Sorare, Meero) and Africa (Voodoo, Back Market), contributing to their development and benefiting from their growth momentum.
French Founders: Who they are, backgrounds
French Founders’ background
- Excellent Education: Many French Founders come from top engineering or business schools, such as Polytechnique, Centrale, HEC or ESSEC. These include Florian Douetteau (Dataiku, Polytechnique), Stanislas Niox-Chateau (Doctolib, HEC) and Jacques-Antoine Granjon (Veepee, ESSEC).
- Experience in large companies: Before embarking on their entrepreneurial career, some French Founders gained experience in large companies, such as Adrien Nussenbaum (Mirakl), who worked at Microsoft, or Frédéric Mazzella (Blablacar), who was a consultant at NEC.
- Entrepreneurial background: Other French Founders already had entrepreneurial experience before launching their current company, such as Xavier Niel (Free, Station F) or Marc Simoncini (Meetic, Angell).
No Founders French Toast Bastard
While French Founders entrepreneurship is all about expanding business horizons and conquering international markets, French Toast Bastard is about expanding your taste horizons and conquering that next pint. Both are amazing in their own right, but remember, one is about making money, and the other is about making merry!
French entrepreneurs at the helm of global leaders
Leetchi
- Leetchi, founded by Céline Lazorthes in 2009, offers an online fundraising solution. Céline Lazorthes was both the visionary and principal strategist behind the company’s international expansion. She has opted for an approach based on strategic partnerships and acquisitions to enter new markets.
Too Good To Go
- Too Good To Go was co-founded by Lucie Basch in 2015 with the aim of reducing food waste. Lucie Basch led the expansion by implementing a rapid growth strategy based on local partnerships and a strong marketing presence.
Ivalua
- Founded by David Khuat-Duy in 2000, Ivalua is an expense management platform. David Khuat-Duy has opted for an expansionist approach, setting up local offices and recruiting local talent to ensure optimal adaptation to different markets.
Contentsquare
- Contentsquare, founded by Jonathan Cherki in 2012, is a user experience analytics platform. Jonathan Cherki has led the expansion, opening offices in New York, London and Tokyo, and investing heavily in marketing and product development.
Criteo
- Founded by Jean-Baptiste Rudelle in 2005, Criteo is an advertising retargeting company. Jean Baptitse Rudelle has led the company’s international expansion through an aggressive strategy of organic growth and acquisitions.
Voodoo
- Founded by Alexandre Yazdi and Laurent Ritter in 2013, Voodoo is a mobile games publisher. Yazdi and Ritter have adopted a growth strategy based on rapid game development and monetization via integrated advertising.
OpenClassrooms
- Pierre Dubuc and Mathieu Nebra co-founded OpenClassrooms in 2013. The company, which specializes in online education, has implemented a strategy of academic and industrial partnerships to expand internationally.
AB Tasty
- AB Tasty was co-founded by Alix de Sagazan and Rémi Aubert in 2009. The company offers website optimization and experimentation solutions. Their international strategy is based on opening local offices and adapting products to specific markets.
- Alix de Sagazan moved to New York to develop AB Tasty in the U.S. This move has enabled AB Tasty to establish a strong presence in this key market, contributing to the company’s overall growth.
Doctolib
- Founded by Stanislas Niox-Chateau in 2013, offers a medical appointment scheduling platform. Stanislas Niox-Chateau led the expansion, focusing on partnerships with healthcare facilities and strategic acquisitions.
Meero
- Founded by Thomas Rebaud in 2016, Meero is a photography services platform. Thomas Rebaud led the international expansion by developing a solid technological infrastructure and forging strategic partnerships with major brands.
Aircall
- Olivier Pailhès : Co-founder and CEO of Aircall. Prior to founding Aircall, Olivier worked in prestigious companies such as Boston Consulting Group and ArcelorMittal, where he acquired solid experience in strategy and management.
- Jonathan Anguelov: Co-founder and Chief Revenue Officer (CRO). Jonathan has played a key role in Aircall’s business strategy, contributing significantly to the company’s international expansion.
Mistral.ai
- Arthur Mensch: Worked at DeepMind in London for several years. This experience enabled him to familiarize himself with best practices in AI and to bring this expertise to France.
- Guillaume Lample: Has worked at Facebook AI Research in New York. He gained valuable experience collaborating with international teams on cutting-edge AI projects.
Sorare
- Nicolas Julia and Adrien Montfort: Although mainly based in France, they have conducted international operations, notably in Europe and North America. Their partnership strategy with international soccer clubs has been a key factor in their global success.
Front
- Mathilde Collin moved to the United States to develop Front. She led the company’s expansion in San Francisco, creating a solid base in the American market, which was crucial to Front’s success.
Sendinblue Brevo
- Armand Thiberge led an international expansion strategy in Europe and North America. Although he remained mainly based in France, his frequent travels and interactions with local teams abroad enabled Sendinblue to establish itself in these markets.
Back Market
Thibaud Hug de Larauze, Vianney Vaute, and Quentin Le Brouster have all played an active part in Back Market’s expansion in Europe and the United States. They have spent significant periods working abroad to establish and strengthen the company’s international operations.
and many others….
French Founders, networks, social networks and communities
French Founders rely on various networks, social networks and communities to develop, exchange and share their experiences.
- Professional networks: Many French Founders belong to professional networks (Choiseul, Think Tanks, Alumni de leur Ecoles, Club Chine…) that bring together French entrepreneurs and managers abroad. Or French Tech, which federates the French startup ecosystem.
- Social networks: French Founders also use social networks to communicate, share their experiences and interact with their community. They are particularly active on LinkedIn, Twitter and Instagram.
- Online communities: Some French Founders participate in online communities dedicated to entrepreneurship, such as FrenchWeb forums or specialized Facebook groups.
- Events and conferences: French Founders regularly take part in events and conferences such as Viva Technology, the French Tech Rendez-Vous and trade shows in their sector.
Influence networks
- Institut Choiseul: An independent think tank dedicated to the analysis of international strategic issues and global economic governance. It publishes the “Choiseul 100”, a ranking of young French business leaders under 40.
- Cercle Carnot:
A think-tank that brings together business leaders, senior civil servants and intellectuals to debate major economic and social issues.
- BMI (Business Management Institute):
An international network of managers and entrepreneurs that organizes training and networking events.
- FrenchFounders.com:
An international network of French-speaking decision-makers and executives, particularly active in New York. It counts over 25,000 leaders, including 4,000 active members.
- HEC Alumni:
The HEC Paris alumni network, which counts many French Tech leaders among its members.
- X-Alumni:
The École Polytechnique alumni association, which brings together numerous entrepreneurs and leaders in the technology sector.
- INSEAD Alumni Association:
The alumni network of INSEAD, the international business school, which counts many top executives among its members.
- Galion Project:
A think tank created by French tech entrepreneurs to share experiences and best practices.
- Next40:
Although not a network per se, Next40 companies (the 40 most promising French startups) form an influential community in the French Tech ecosystem.
- Medef International :
An organization that represents French companies internationally and facilitates economic exchanges.
- https://francedigitale.org/France Digital :
An association of digital entrepreneurs and investors in France.
- Institut Montaigne :
An influential French think tank that proposes public policies to improve competitiveness and social cohesion in France. It brings together business leaders, academics and experts.
French Entrepreneurs abroad
Executive expatriation is a common strategy for French companies seeking to expand internationally. Expatriate executives play a key role as ambassadors for the company, bringing their local and global expertise to ensure success in new markets.
Challenges and opportunities
Expatriate executives must navigate a variety of challenges while capitalizing on opportunities:
- Cultural integration: Understanding local norms and practices.
- Talent Management: Adapting management practices to motivate and retain local talent.
- Expansion strategy: Development of strategies adapted to target markets.
French Entrepreneurs at the heart of Tech and Innovation
French tech and innovation companies have often found resounding success in international markets. French scale-ups are experiencing rapid and successful international growth. These companies, such as Mirakl, Meero, Voodoo, Contentsquare, BlaBlaCar, and Doctolib, illustrate the impact of French founders on the global economy.
6 Success Factors
1- Innovative business models
French Founders stand out for their creativity and boldness in their business models. They don’t hesitate to challenge traditional models and explore new approaches to generate value and meet customer needs.
Take BlaBlaCar, for example, with its car-sharing model based on trust and a shared economy.
2- Rapid expansion: aggressive expansion strategies in international markets.
One example is Doctolib, which has rapidly expanded into Germany and Italy.
3- Solid financing: substantial fund-raising to support growth.
Example: Contentsquare, which has raised hundreds of millions to expand its global operations.
4- Market diversification: Don’t depend on a single market
Example: Groupe SEB, present in over 150 countries.
5- Quality and Innovation: Offering high-quality, innovative products
Legrand, for example, is a constant innovator in electrical and digital infrastructures.
6- Proximity to customers and adaptation: Adapting products and services to local needs: Product Market Fit
One example is Somfy, which adapts its home automation solutions to regional market preferences.
French Founders’ business sectors
French Founders are active in a wide range of sectors, in both B2B and B2C. Here are just a few examples:
Technology
Many French Founders are active in the technology sector, whether in software, artificial intelligence, cybersecurity or online services. These include Shift Technology (insurance fraud detection, AI), founded by Jeremy Jawish and David Durrleman, and Mirakl (B2B marketplace platform), founded by Adrien Nussenbaum, Philippe Corrot and Thibault Prou.
Digital and software
True pioneers of the digital revolution, French Founders are developing innovative software solutions (Mirakl, Contentsquare) and digital platforms that are transforming entire industries (Aircall, Front).
E-commerce
The e-commerce sector also attracts many French founders, both in B2C and B2B. These include Veepee (online event sales), founded by Jacques-Antoine Granjon and Bertrand Jelensperger, and ManoMano (online DIY and gardening sales), founded by Christian Raisson and Philippe Mingon.
Fintech
French Founders also have a strong presence in the fintech sector, with companies such as Qonto (neobanking for professionals), Lendix (business lending platform) and Lydia (mobile payment application).
Health
The healthcare sector is attracting an increasing number of French Founders, including Doctolib (medical appointment scheduling), Withings (connected health devices) and Owkin (artificial intelligence applied to healthcare).
Luxury and Perfume
Read our stories about French Perfumes and the French Luxury empires
The environment and sustainable development
Aware of the urgent challenges of climate change, French Founders are developing innovative solutions for a greener future (Thermador, Sun’R) and contributing to the energy transition.
French Founders: Acquisitions or organic growth
French Founders adopt a variety of strategies to ensure their growth, whether through acquisition or organic growth. Here are just a few examples:
- Acquisitions or Build-up: Some French Founders have opted for an external growth strategy through acquisitions. This is the case for Criteo, which has acquired companies such as HookLogic, Storetail and Mabaya. Or Mirakl, which has acquired companies such as Oktoba and Marketplace Pulse.
- Organic growth: Other French Founders favor organic growth, developing their activities internally. This is the case for Doctolib, which has gradually expanded its presence in new European countries, or Blablacar, which has opened up new markets in Asia and Latin America. This approach involves a gradual expansion of the company into new markets through targeted marketing and sales efforts. It allows French founders to retain full control over their development and to immerse themselves in the culture and specific needs of each local market. In this approach, French entrepreneurs establish themselves through a subsidiary or branch office.
French Founders: Fundraising and IPO’s
To finance their growth and development, many French Founders have raised funds from private investors or carried out initial public offerings (IPOs). Here are just a few examples:
Fundraising: Dataiku has raised over $400 million from investors such as Iconiq Capital, Battery Ventures and CapitalG. Mirakl has raised over $300 million from funds such as Summit Partners, 83North and Bain Capital Ventures. As for Doctolib, it has raised over 280 million euros from investors such as Accel, Kernel and General Atlantic.
- IPO: Some French Founders have taken the plunge and gone public, like Criteo, which was floated on the Nasdaq in 2013 and valued at over $1.7 billion. Or OVHcloud, founded by Octave Klaba, which was floated on the Paris stock exchange in 2021 with a valuation of nearly 4 billion euros
International strategy of French Founders’ start-ups and unicorns
1. Leetchi
Expansion strategy: Leetchi, an online kitty platform founded in 2009, quickly understood the importance of internationalization. Céline Lazorthes chose an approach based on local partnerships and cultural adaptation. Leetchi initially targeted Europe, in particular Germany and the UK, where the platform was localized to suit local preferences and regulations. Expansion was gradual, based on in-depth market research and country-specific marketing campaigns. Around 30% of sales are generated internationally.
Fundraising and Partnerships Leetchi has raised funds from Mangrove Capital Partners and IDinvest Partners, enabling it to accelerate its expansion. In 2015, Leetchi was acquired by the Crédit Mutuel Arkéa group, bringing financial stability and the ability to penetrate new markets.
2. Too Good To Go
Expansion strategy: Too Good To Go, founded in Denmark but headed by Frenchwoman Lucie Basch, fights against food waste. Their international strategy is based on rapid expansion in Europe via franchises and partnerships with local supermarket and restaurant chains. Lucie Basch has expatriated to immerse itself in different European markets, facilitating partnerships and understanding of local specificities. The company has implemented awareness-raising campaigns and worked closely with local governments to promote its initiatives.
Fundraising and Partnerships
The company has raised over $31 million in financing, including from funds such as blisce/ and private investors, to support its expansion. Too Good To Go has signed partnerships with restaurant chains and supermarkets to extend its reach.
International Expansion
Present in 15 European countries and the United States, Too Good To Go generates around 60% of its sales internationally, demonstrating the strong demand for its services abroad.
3. IVALUA
Expansion strategy: Ivalua, the purchasing management specialist, has adopted a progressive strategy under the leadership of David Khuat-Duy. Ivalua began by consolidating its position in Europe, before entering the North American market. David Khuat-Duy orchestrated strategic acquisitions, such as Directworks in the USA, giving Ivalua the benefit of local expertise and an existing customer base. The company raised funds from international investors to support this expansion, while retaining centralized management.
Fundraising and Partnerships
Ivalua has raised over $130 million, notably from KKR, to finance its global expansion. The company has also established strategic partnerships with consulting firms and systems integrators to penetrate new markets.
International Expansion
Ivalua is present in over 15 countries and generates over 50% of its sales internationally. The company is particularly strong in North America and Europe.
4. CONTENTSQUARE
Expansion strategy: Contentsquare, headed by Jonathan Cherki, specializes in user experience analysis. The company has implemented an aggressive expansion strategy, targeting key markets such as the USA and Asia. Jonathan Cherki has raised significant funds to support this rapid growth, reaching unicorn status in 2019. Contentsquare has opened local offices and adapted its service offerings to meet the specific needs of foreign markets, while integrating local talent to strengthen its teams.
Fundraising and Partnerships
The company has raised over $190 million, with investments from Bpifrance and Insight Partners, among others. Contentsquare has also acquired several companies, including Clicktale, to strengthen its capabilities and market presence.
International Expansion
Present in over 20 countries, Contentsquare generates around 70% of its sales internationally. Key markets include the United States, the United Kingdom and Japan.
5. CRITEO
Expansion strategy: Criteo, a digital advertising company, has used a combination of service exports and acquisitions to expand internationally. Jean-Baptiste Rudelle has set up local subsidiaries to maintain quality control and consistent operations. Criteo’s expansion strategy includes the acquisition of technology startups, enabling rapid entry into new markets and strengthening its technological capabilities. The company has targeted several markets simultaneously, in Europe and North America, to diversify its revenue streams.
Fundraising and Partnerships
Criteo raised over $250 million before its IPO in 2013. The company has also formed partnerships with tech giants like Google and Facebook to extend its advertising reach.
International Expansion
Criteo is present in over 30 countries and generates around 80% of its sales internationally, with a strong presence in North America, Europe and Asia.
6. VOODOO
Expansion strategy: Voodoo, specialized in mobile games, relied on partnerships and acquisitions for rapid expansion. Alexandre Yazdi focused on localizing games for different markets and using data to adapt products to local preferences. Voodoo has captured a large global audience with simple, addictive games, quickly reaching a large user base. The company has raised funds from international investors to support its rapid expansion and the acquisition of local game studios.
Fundraising and Partnerships
Voodoo raised $200 million from Goldman Sachs in 2020, marking a key step in its expansion. The company has also acquired several game studios to diversify its portfolio.
International Expansion
Voodoo is present in over 15 countries and generates around 75% of its sales internationally. Main markets include the United States and Europe.
7. OpenClassrooms
Expansion strategy: OpenClassrooms, the e-learning platform, has deployed an international partnership strategy under the leadership of Pierre Dubuc. The company collaborated with educational institutions and companies to offer training adapted to local needs. Pierre Dubuc sought out local investors to strengthen OpenClassrooms’ presence in various markets, primarily targeting Europe and North America. Their expansion was facilitated by the growing demand for digital skills and the rapid adaptation of educational programs to local specificities.
Fundraising and Partnerships
OpenClassrooms has raised $150 million, with investments from General Atlantic and Bpifrance. Partnerships with institutions such as Google and IBM have been essential to its development.
International Expansion
Present in over 10 countries, OpenClassrooms generates around 40% of its sales internationally, with a strong presence in Europe and North America.
8. AB Tasty
Expansion strategy: AB Tasty, specialized in A/B testing and website personalization, has adopted a progressive approach to its international expansion. Alix de Sagazan has opened offices in technology hubs such as New York and London. The company’s strategy is based on recruiting local talent and adapting its service offering to the specific needs of each market. AB Tasty has developed several foreign markets simultaneously, in Europe and North America, to diversify its revenue sources and increase its global influence.
Fundraising and Partnerships
The company has raised $25 million from investors such as Korelya Capital and Omnes Capital. AB Tasty has also formed partnerships with digital agencies and systems integrators.
International Expansion
AB Tasty is present in over 10 countries and generates around 60% of its sales internationally, with offices in Europe, the United States and Asia.
9. DOCTOLIB
Expansion strategy: Doctolib, founded by Stanislas Niox-Chateau in 2013, offers a medical appointment scheduling platform. Niox-Chateau has led the expansion, focusing on partnerships with healthcare institutions and strategic acquisitions. has raised over $230 million, including from General Atlantic and Accel. The company acquired MonDocteur in 2018 to strengthen its position in the French market.
Fundraising and Partnerships
Doctolib has raised over $230 million, notably from General Atlantic and Accel. The company acquired MonDocteur in 2018 to strengthen its position in the French market.
International Expansion
With operations in France, Germany and Italy, Doctolib generates around 30% of its sales outside France, with strong growth in Germany.
10. BlaBlaCar
BlaBlaCar, co-founded by Frédéric Mazzella, Francis Nappez and Nicolas Brusson in 2006, is a car-sharing platform. Mazzella and his team have opted for a strategy of acquisitions and partnerships to rapidly expand internationally.
Fundraising and Partnerships
The company has raised over $400 million, notably from Vostok New Ventures and Insight Venture Partners. BlaBlaCar has acquired car-sharing platforms in Germany, Spain and Russia to strengthen its presence.
International Expansion
Present in 22 countries, BlaBlaCar generates around 80% of its sales internationally, with a strong presence in Europe and Latin America.
11. Meero
Founded by Thomas Rebaud in 2016, Meero is a photography services platform. Rebaud has led international expansion by developing a strong technology infrastructure and forging strategic partnerships with major brands.
International expansion strategy and track record: Meero has exploited the global demand for high-quality photography services, rapidly establishing itself on several continents.
Go-to-Market methods: Use of targeted digital marketing campaigns and collaborations with local businesses to gain ground in new markets.
Fundraising and investments: Meero has raised several hundred million euros, with major financing rounds in 2018 and 2019.
International markets: Presence in over 100 countries, with main offices in Paris, New York, and Tokyo.
Sales and valuation: Meero has reached a valuation of one billion dollars, making it a French unicorn.
Founders’ international experience: The founders have a wide range of experience in startups and international technology.
Partnerships: Partnerships with e-commerce platforms and real estate companies to provide photography services.
International success factors and failures: Success is based on standardization of quality and services, while failures have often been linked to logistical and local management challenges.
12. Aircall
International Strategy
Aircall is a telephony and communications platform dedicated to the sales and support teams of small and medium-sized enterprises (SMEs). Founded in 2014, it stands out for its fully integrated, easy-to-use voice solution, enabling smooth management of calls and business communications.
Aircall has adopted a proactive internationalization strategy, seeking to establish itself in several global markets to maximize its growth. Today, Aircall is present in several countries, mainly in Europe and North America.
Aircall’s success factors lie in its focus on technological innovation, an in-depth understanding of SME needs, and a targeted marketing strategy. However, Aircall has also faced challenges, including managing rapid growth and adapting to different local regulations in international markets.
Fundraising: Aircall has raised several rounds of financing, totaling over $100 million, to support its international expansion and develop its communications technologies.
13. Yuka
International Strategy
Yuka initially focused on the French market before expanding internationally. Yuka’s internationalization strategy
Database localization : Adaptation of food databases to local conditions.
- Partnerships: Collaboration with local organizations to collect accurate data.
- Digital marketing: Using social networks to raise brand awareness internationally.
Yuka has enjoyed notable success in Europe, particularly in France, Belgium and Switzerland. However, expansion in the United States has met with challenges due to differences in food regulations and competition with other similar applications.
14 .MISTRAL
Mistral.ai is a French startup specializing in artificial intelligence (AI), best known for its contributions to the development of advanced language models. Mistral.ai focuses on the development of advanced language models and AI. The company raised 600 million euros in 2024, bringing its valuation to 5.8 billion euros . The startup enjoys strong political support in France, reinforcing its strategic position in the AI sector .
International expansion strategy and path:
Mistral.ai quickly established itself on the international stage by focusing on strategic partnerships, such as the one with Databricks, to accelerate the adoption of its AI solutions.
Motivations for internationalization:
The aim was to capture a fast-growing global market and position itself as a technological leader in the field of artificial intelligence.
International markets:
With a presence in Europe and North America, Mistral.ai is also targeting Asia, with projects underway to penetrate this market.
International experience of the founders:
The founders have a strong background in tech and international business, having worked for global companies before launching Mistral.ai.
15 – SORARE
International expansion strategy and path: Sorare has capitalized on the popularity of fantasy soccer games and NFTs to rapidly expand internationally.
Go-to-Market methods: Partnerships with soccer clubs and targeted digital marketing campaigns.
Fundraising and investments: Over $680 million raised in 2021.
International markets: Presence in Europe, North America, and planned expansions in Asia and Latin America.
Sales and valuation: Sorare valued at over $4.3 billion.
Founders’ international experience: Wide-ranging experience in the technology and video game sectors.
International success factors and failures: Popularity of soccer and NFT, with regulatory and technological challenges.
16.FRONT
International expansion strategy and path: Front aimed for international growth from the outset, targeting B2B customers.
Motivations for internationalization: To meet the needs of global companies for effective communication solutions.
Go-to-Market methods: Direct sales and partnerships with local resellers.
Fundraising and investments: $138 million raised in several rounds.
International markets: Presence in North America and Europe, with expansion in Asia and Australia.
International success factors and failures: Product adaptability and innovation, with integration and local customer support challenges.
17. Sendinblue BREVO
International expansion strategy and path: As a leader in digital marketing solutions, Sendinblue has focused on expansion in Europe and North America.
Motivations for internationalization: Growing demand for digital marketing tools.
Go-to-Market methods: Aggressive strategies and competitive offers to attract SMEs.
Fundraising and investments: 160 million euros raised in 2020.
International markets: Presence in Europe and North America, expansion in Asia and Latin America.
Partnerships: Partnerships with e-commerce platforms.
International success factors and failures: Innovation and service quality, localization and compliance challenges.
18. BACK MARKET
International expansion strategy and track record: Back Market has expanded its refurbished product sales platform worldwide.
Motivations for internationalization: Growing demand for affordable, environmentally-friendly technology products.
Go-to-Market methods: Digital marketing campaigns and partnerships with local players.
Fundraising and investments: Raised over €110 million in 2018.
International markets: Presence in over 14 countries.
Sales and valuation: Valuation of 3.2 billion euros.
19 . MIRAKL
Mirakl enables e-tailers to create marketplaces, a model popularized by Amazon, which integrates third-party sellers. The start-up’s portfolio includes Galeries Lafayette, Leroy Merlin and Darty.
Mirakl is still one of the few French start-ups to have expanded into the United States, via an office in Boston. It is also present in the UK, Germany, Spain and Australia.
International expansion strategy and path: Mirakl focused on the US and Europe to expand its online marketplace platform.
Motivations: To meet the growing demand for integrated e-commerce solutions.
Go-to-market methods: Direct sales to businesses, strategic partnerships and targeted marketing.
Fundraising and investments: Over 300 million euros raised from Bain Capital and 83North.
International markets: Strong presence in Europe and North America.
Sales and valuation: Valuation of 3.5 billion euros.
International partnerships: Collaboration with giants such as Walmart and Carrefour.
Success factors and failures: Success due to platform flexibility and strong partnerships, potential failures due to intense competition and rapid market evolution.
20. MANOMANO
The marketplace specializes in DIY equipment. Business accelerated sharply during periods of confinement.It passed the billion euro mark in business volume in 2020
The company is now present in five countries (Belgium, Spain, Italy, Germany and the UK) in addition to France And it has expanded into the BtoB market with ManoManoPro, a platform for professionals to purchase equipment and carry out renovations.
21. LEDGER
International Expansion Strategy and Journey: Ledger has focused its expansion on North America and Asia, opening offices in the US and Hong Kong. In addition to its cryptocurrency security products, the company diversified its offerings with a cryptocurrency buy-sell platform and a payment card.
- Motivations: the meteoric rise of cryptocurrencies and global demand for security solutions were the main motivations behind internationalization.
- Go-to-Market methods: Direct online sales, partnerships with trading platforms and global financial services.
- Fundraising and Investments: Latest fundraising of 100 million euros, valuing the company at 1.3 billion euros.
- International markets: Presence in North America, Europe and Asia, with over three million devices sold worldwide.
- Sales and Valuation: Valuation of 1.3 billion euros, sales not specified.
- Founders’ international experience: Founders Nicolas Bacca and Eric Larchevêque have extensive experience in security technologies and international financial systems.
- International partnerships: Venture capital fund with Cathay Innovation to invest in global startups.
- Success factors and failures: Success thanks to advanced safety and product innovation; challenges linked to regulation and increased competition.
22. IAD
International expansion strategy and track record: IAD has expanded in Europe and Latin America, notably in Spain, Portugal, Italy and Mexico, using its network model of independent real estate advisors.
- Motivations: The desire to digitalize the real estate sector and provide innovative digital tools for agents motivated the expansion.
- Go-to-Market methods: Recruitment of independent consultants, digital platform and ongoing training.
- Fundraising and investments: 300 million euros raised, valuing the company at 1.2 billion euros.
- International markets: Europe (Spain, Portugal, Italy) and Latin America (Mexico).
- Sales and Valuation: Valuation of 1.2 billion euros, sales not specified.
- International experience of the founders: Malik Benrejdal and his co-founders have significant experience in international business management and development.
- International partnerships: Acquisition of Homepilot for rental management.
- Success factors and failures: Success thanks to digital innovation and model adaptability; challenges in integrating local markets and training advisors.
23. PAYFIT
International expansion strategy and path: Payfit has targeted European markets, adapting to local regulations, with a notable presence in France, Germany, Spain and the UK.
- Motivations: Demand for automated HR and payroll solutions has prompted Payfit to expand internationally.
- Go-to-Market methods: Direct approach to SMEs, partnership with chartered accountants, and strong online presence.
- Fundraising and Investments: Latest fundraising of 254 million euros, valuing the company at 1.82 billion euros.
- International markets: France, Germany, Spain and the UK.
- Sales and Valuation: Valuation of 1.82 billion euros, sales not specified.
- Founders’ international experience: Firmin Zocchetto and his co-founders have extensive expertise in technology and in expanding technology companies abroad.
- International partnerships: Collaboration with financial institutions and HR service providers.
- Success factors and failures: Success due to ease of use and integration of local regulations; challenges due to legal complexity and competition.
24. EXOTEC
International Expansion Strategy and Track Record: Exotec has focused on the Japanese, US and German markets, selling its SKYPOD logistics robots to companies in these regions.
- Motivations: Demand for automation in e-commerce and logistics has prompted Exotec to expand internationally.
- Go-to-Market methods: Partnerships with logistics giants, product demonstrations and targeted marketing.
- Fundraising and investments: 285.6 million euros raised, valuing the company at 1.71 billion euros.
- International markets: Japan, United States, Germany.
- Sales and Valuation: Valuation of 1.71 billion euros, sales not specified.
- International experience of the founders: Romain Moulin and Renaud Heitz have significant experience in the robotics industry and international technological innovation.
- International partnerships: Collaboration with logistics leaders to integrate Exotec robots into global supply chains.
- Success factors and failures: Success through product innovation and strategic partnerships; challenges in adapting to the specific needs of local markets.
25. ECOVADIS
Strategy and International Expansion: EcoVadisankorstore
- has developed a global CSR assessment platform used by multinationals in a wide range of sectors.
- Motivations: The growing need for transparency and corporate social responsibility has prompted EcoVadis to expand globally.
- Go-to-Market methods: Direct sales to large companies, strategic partnerships with certification bodies and consultancies.
- Fundraising and Investments: 479 million euros raised, exact valuation not communicated.
- International markets: Presence in over 160 countries, with a strong concentration in Europe and North America.
- Sales and valuation: Specific details not given, but high valuation.
- International experience of the founders: Frédéric Trinel and Pierre-François Thaler have extensive experience in managing the social and environmental impact of international companies.
- International partnerships: Collaboration with global organizations to promote sustainability and ethics in supply chains.
- Success factors and failures: Success thanks to a rigorous methodology and a global network; challenges linked to the integration of different local and sectoral standards.
26. ANKORSTORE
International Expansion Strategy and Journey: Ankorstore has rapidly expanded its platform across Europe, aiming to connect independent retailers with local and international brands.
- Motivations: The desire to revitalize independent retailing and facilitate access to diversified products led to international expansion.
- Go-to-Market methods: Setting up an intuitive marketplace, logistical support and targeted marketing for retailers and brands.
- Fundraising and Investments: Latest fundraising of 250 million euros, valuing the company at 1.75 billion euros.
- International markets: Presence throughout Europe, with planned expansion into other regions.
- Sales and Valuation: Valuation of 1.75 billion euros, sales not specified.
- International experience of the founders: Nicolas Cohen and Nicolas d’Audiffret, co-founders, have solid experience in the creation and management of international marketplaces.
- International partnerships: Collaboration with logistics companies to optimize international supply chains.
- Success factors and failures: Success thanks to a user-friendly interface and a broad network of partners; challenges linked to competition and regulatory differences between markets.
Other French International Champions
Other companies and entrepreneurs are successful examples of international expansion.
LVMH and Bernard Arnault, a saga to discover in Bernard Arnault, Empire International LVMH
The De Villiers family and the Puy du fou, a saga to discover in Puy du Fou, world conquest and time travel
Kyriba and software publishers, a saga to discover in SaaS global expansion
Ipanovia supports French Founders
1. Market Research and Competitive Analysis
Ipanovia offers detailed market research and competitive analysis to help companies understand local dynamics and identify opportunities and threats.
2. Development of Market Penetration Strategies
Ipanovia develops tailor-made market penetration strategies, taking into account local specificities and corporate objectives.
3. Regulatory and legal support
Navigating regulatory and legal complexities is another crucial facet of internationalization. Ipanovia offers comprehensive support to ensure companies’ legal compliance in foreign markets.
4. Sharing Experiences and Best Practices
The success stories of French companies illustrate the importance of adaptability and resilience.
Expertise and experience
Ipanovia, headed by Emmanuel Facovi, positions itself as a key partner for companies wishing to go international. The firm offers solutions tailored to the specific needs of each company, maximizing the chances of success on global markets.
Custom solutions
By working with Ipanovia, companies can optimize their expansion process and position themselves favorably in international markets thanks to proven expertise and in-depth knowledge of local dynamics.
To succeed in their international expansion, French companies need well-defined strategies, solid professional networks and the sharing of best practices. With the support of experts like Ipanovia, they can navigate the challenges of global expansion and achieve their growth objectives.
About Founding Director Emmanuel Facovi
Experienced multicultural manager with a passion for new technologies, innovation, disruptive models and, above all, international business. He is an expert in Digital, Data, Marketing Strategies and Saas/Tech solutions. He specializes in the transformation, international development and management of high-growth technology companies. He was an active contributor to Nokia’s golden decade, which took the company to €50 billion in sales in the early 2000s. He initiated major transformations of the company and its conquest of international markets.
More recently, he has developed and overseen the operations of a digital and data group in over 70 countries, and launched international start-ups to reach €100 billion in sales. From the initial creation of subsidiaries, the merger or acquisition of new companies, to the rapid growth of local entities in Japan, the USA and Europe, he has held operational and team management positions in 12 countries in Europe, North America and Japan in major industrial groups, service companies and software publishers.
Our network of partners is present locally in over 20 countries.