Liaison Officer, Representative France and Europe

Liaison Officer France

Looking to expand your business operations into France or Europe ?

Are you unsure of the market opportunities, risks, laws, regulations, and cultural differences that may exist in these new markets?

You  need an ambassador to build a strong local or regional business network ? Look no further than a liaison officer or business representative who can help guide you through the intricacies of international business in Europe and France. Our Managing Partner is proposing the right solution for you.

Helping to select and operate the right place for your Business Setup in Europe

Liaison Office Paris

According to the latest results of the EY survey, France is the most attractive country in Europe for the third successive year in 2022. 

But your specific objectives can differ from other businesses. I can help you to identify the most appropriate location to establish your business, mapping opportunities, risks, ease of doing business, and benefits of individual locations.

As an example, I have listed the selection criteria for American companies when choosing their location in Europe.

If you choose France, the French administration and Invest in France provide numerous incentives for your settlement.

My role as a Liaison Officer: helping you succeed in your localization

  • Helping you establish and maintain relationships with key stakeholders, such as customers, partners, suppliers, media and authorities.
  •  Navigating the cultural, legal, administrative and business environment of these markets providing  valuable insights, contacts and support.
  • Reducing the risks and uncertainties associated with entering a new market by relying on my guidance and support.
  • Increasing your chances of success by having a local presence and a trusted partner who understands your goals and values
  • Saving time, money and resources by outsourcing market research, entry strategy, business development organization.
  • Preparing the steps of opening a local branch or a subsidiary in France

Market Insights

Getting powerful market insights is a key strength that can help businesses make informed decisions when expanding into new markets. The Managing Partner’s extensive experience as a Head of Business Development and CEO of European Companies in France, UK, Germany, Benelux, Spain, Poland, Switzerland, Nordics has given us a deep understanding of the local markets, including the cultural nuances, business practices, and regulatory frameworks that are unique to each market. This insight can be invaluable when it comes to identifying new business opportunities.

Market Specificity in Europe

Individual European countries are unique markets that require a deep understanding of their cultural nuances. As a liaison officer, we have the expertise needed to navigate these complexities.

The knowledge of the local markets allows us to identify emerging trends and opportunities that other businesses may overlook. This insight can be especially invaluable when it comes to developing effective marketing campaigns and building brand awareness.

International Markets

Go-To-Market Strategy

With their extensive knowledge of the local market and business environment, I can provide valuable insights into consumer behavior, competitive landscape, and regulatory requirements.

By defining your target audience and tailoring your messaging and value proposition accordingly. I can assist with identifying the most effective channels to reach the target audience and help the business develop a strong brand identity.

I can provide guidance on pricing strategies, distribution channels, and sales tactics that are most effective in the local market.

By working closely with the company, I can help ensure that the Go-to-Market strategy is well-informed, targeted, and aligned with the business’s goals and objectives. This can increase the chances of success and reduce the risks associated with expanding into a new market.

Leveraging Relationships with Senior Decision Makers 

The liaison officer has deep experience of building and maintaining relationships with key stakeholders. The experience as a CEO, the Managing Partner has the skills needed to identify and engage with key stakeholders, including government officials, industry leaders, and other senior decision makers. Your ability to build and maintain relationships with these stakeholders can be invaluable when it comes to identifying new business opportunities and navigating the local regulatory environment.

Acting as an Influencer and Ambassador

The liaison officer’s ability to act as an influencer and ambassador is another key strength that can benefit businesses looking to expand into new markets. Combined with your strong business network, and access to communities, the liaison officer can help businesses build credibility and establish themselves as a trusted player in the market. Our ability to communicate effectively with stakeholders at all levels can also help businesses navigate complex local environments.

Handle Administrative Registrations – Legal Issues

  • If you decide to expand your presence in France or Europe by opening a local branch or a subsidiary, I can assist you with the legal, administrative and operational aspects of the process.
  • Choose the most suitable legal form for your branch or subsidiary, depending on your objectives, activities and budget. I can also draft and file the necessary documents with the French authorities and obtain the required licenses and permits.
  • Find a suitable location for your branch or subsidiary, negotiate the lease or purchase agreement, and set up the utilities and infrastructure. I can also help you recruit and train local staff, give you guidance on payroll and taxes, inform you about the labor and social security laws.
  • Another benefit of having a liaison officer is the ability to stay up-to-date on the latest laws and regulations. Every country has its own unique set of rules and regulations when it comes to business operations, and it can be challenging to keep up with them all. As a liaison officer, I can help you stay compliant with local laws and regulations, ensuring that you avoid any legal pitfalls that could harm your business.

Opening your Liaison Office in France

A liaison office is a small and low-cost structure that allows a foreign company to test the French market, have contact with suppliers and customers, represent the activities of the overseas headquarters, and ensure communication and advertising. It cannot sign contracts in the name and on behalf of the headquarters, and it is not subject to corporate tax or VAT in France.

Some of the features and benefits of a liaison office in France are:

fast and easy to create, as it does not need to be registered with the Companies Registrar.
– no legal personality, so it is not liable for its actions.
– It does not need to keep accounting records or file annual accounts.
– benefit from the double tax treaties signed by France with other countries.

To open a liaison office in France, a foreign company must:

– Notify the French tax authorities of its existence and activities.
– Apply for a SIRET number (a unique identification number for businesses) from INSEE (the French National Institute of Statistics and Economic Studies)
– Register with URSSAF (the French social security agency) for social contributions if employing Staff

For the details, consult my article on The liaison Office vs Branch or Subsidiary

Starting and Building a European Business

The liaison officer’s entrepreneurial acumen is a key strength that can help businesses succeed in new markets. A proven track record of identifying new opportunities and developing innovative solutions to complex problems. The liaison officer’s entrepreneurial mindset can be particularly important for businesses that are looking to disrupt established industries or enter new markets with unique challenges.

Building and Managing European Teams

As a former CEO and Head of Business Development, the Ipanovia liaison Officer has demonstrated the ability to build and manage high-performing teams. This skill can be particularly important when it comes to managing the various stakeholders involved in expanding a business into a new market. The ability to bring together diverse teams and align them towards a common goal can help businesses succeed in challenging environments.

Marketing Campaigns and Brand Awareness

The liaison Officer’s experience in marketing and brand awareness is a crucial component of  our services.  We have a proven track record of creating effective marketing campaigns that resonate with local audiences. This skill can be particularly important for businesses looking to establish a foothold in a new market. By helping design tailored marketing campaigns that speak to the unique needs and interests of local customers, we help businesses build brand awareness and establish themselves as a trusted player in the market.

You need a liaison officer, let’s discuss it !

Please contact me


Emmanuel Facovi

Liaison Officer Europe

Managing Partner Ipanovia

About Emmanuel Facovi the Founder and Managing Partner

Emmanuel Facovi - Managing PartnerAs former CEO / senior executive (Nokia, Coface, FCI,  Kompass, Schneider, Areva…) his expertise consists in leading tech companies (SaaS, marketplaces, Techs) with ambitious growth objectives in fast-changing environments.
He is a cross-cultural high technology executive passionate about new technology, innovation, disruptive models, and above all, scaling up your business globally. One of the most renowned Experts in Data, Marketing Strategies of Tech and Digital Industries,
As an« all-rounder» entrepreneur with a proven track record of building high-performing teams, he has a wide skill set ranging from Strategy and International Sales performance, also encompassing Finance, Marketing/advertising and legal/HR/culture.
He is an enthusiastic leader, keen on making sure that the office develops every day into an even “Greater Place to work”, gathering professionals of diverse talents who succeed together with a common vision in mind.



    Why do You Need a Liaison Officer for Your Business Expansion into France and Europe  ?

    Gaining Deep Market Insights for Successful Expansion into France and Europe

    Navigating the Unique Characteristics of the French and European Markets

    Driving Brand Awareness and Marketing Success in New Markets

    Navigating the Regulatory Landscape

    Leveraging a Strong Business Network for Successful Expansion

    Get local Entrepreneurial Acumen Your Business Needs to Succeed in french Market

    Help Building and Managing High-Performing Teams 

    Establishing Credibility and Trust with a recognized Influencer and Ambassador

    Leveraging Relationships with local Senior Decision Makers