Expanding Your Business into Europe

If you’re considering setting up a business in Europe, you’ve come to the right place. Ipanovia, your trusted International Business Development Consultancy, is here to provide you with tailored support as you embark on this exciting journey.

Expand in Europe

Why Expand to Europe


Expanding into Europe presents a world of opportunities for businesses:

Strategic Gateway

Europe’s central location offers a strategic gateway to diverse markets spanning continents.

 Varied Consumer Landscape

As one of the largest economic regions globally, Europe offers access to a rich and varied consumer landscape.

Skilled Workforce

Benefit from a highly educated and skilled workforce that can contribute to your business’s success.

Economic Stability

Europe boasts stable economies that provide a solid foundation for business growth.

Government Support

Many European countries offer incentives and support programs to attract foreign investment.

Advanced Infrastructure

Europe’s modern infrastructure supports seamless connectivity and logistics.


Where to Set up a Business in Europe

Europe offers a diverse landscape of opportunities for businesses across various sectors. When considering where to establish your business, it’s essential to factor in regional strengths and resources.

For tech startups and innovation-driven companies, cities like Paris, London, Berlin, Amsterdam continue to lead the way with thriving ecosystems, access to venture capital, and a pool of tech talent.

If you’re in the finance sector, Frankfurt, Paris and Amsterdam are renowned for their robust banking industries, stability, and status as European financial hubs.

For cutting-edge medical research and Health Tech, consider Cambridge in the UK, which hosts renowned research institutions, and Stockholm with its strong focus on life sciences.

The Telecom Industry thrives in cities like Helsinki, known for its tech innovation, and Barcelona, a hub for mobile technology. In France, Brittany is a hub for Telecom Industry.


The Automotive and Battery Industry is prominent in regions like Stuttgart or Munich,  Germany, and Gothenburg, Sweden, both known for their automotive excellence and research in electric vehicle technologies. The northern part of France is rapidly developing its gigafactories.

For luxury industries like fashion and design, Paris and Milan are undisputed leaders, with established fashion houses and a legacy of craftsmanship.

Media and entertainment companies can find a welcoming environment in cities such as London, Berlin, and Dublin, which offer a blend of creativity, access to talent, and media infrastructure.

These European cities and regions offer not only a conducive business environment but also access to critical infrastructure, research centers, and competitive advantages in their respective industries. Whether you’re in finance, technology, healthcare, automotive, luxury, or media, Europe has a diverse array of locations to suit your business needs.

The Case of US  SaaS companies

Expansion to Europe
Where US companies set up a Business in Europe


Opening a Branch or Subsidiary in France has recently been made much easier with a centralized process on the web. We have designed a complete guide to help you make the right choice and follow all steps :

Choosing the Right Business Structure

We specialize in guiding businesses to choose the most suitable structure for their European operations:

Branch, Subsidiary, or Liaison Office

 – Liaison Office: Ideal for preliminary market research and initial setup.

 – Branch: An extension of a foreign parent company, conducting business in the host country. The parent company retains full control but also assumes full liability for branch activities. Offers a more substantial presence for engaging in commercial activities.

 – Subsidiary: A separate legal entity that is owned (wholly or partially) by a parent company. It has its own management and financial structure and provides limited liability to the parent company. It Provides a separate legal entity with full operational capabilities.

Europe offers a variety of business structures and legal forms for entrepreneurs and companies. Here’s a list of some common business structures and legal forms you can find in European countries:

The most common Legal Forms

  • Limited Liability Company (LLC): Similar to the Limited Liability Company (LLC) in the United States, this structure provides limited liability to its owners (members) while allowing flexibility in management and taxation.
  • Joint Stock Company (SA): A public company with transferable shares that are freely traded on the stock exchange. It’s often used for large-scale businesses and has complex reporting requirements.
  • Limited Liability Partnership (LLP): A partnership where each partner’s liability is limited to their investment in the business. Common in professional service firms.
  • Limited Partnership : A partnership with both general partners (who have unlimited liability) and limited partners (whose liability is limited to their investment)
  • Micro-Enterprise (Micro-entreprise): A simplified structure for very small businesses, often with favorable tax treatment. Common in France.
  • European Company (SE – Societas Europaea): A European Union (EU)-wide legal form that allows companies to operate in multiple EU member states while following common European regulations.
  • Public Limited Company (PLC): Similar to a joint stock company, this structure is commonly used in the UK and Ireland for publicly traded companies.
  • Professional Corporation (PC): A legal structure commonly used by licensed professionals such as doctors, lawyers, and accountants, which allows them to limit personal liability.

You can also refer to the official EU practical Guide to doing business in Europe

Navigating the European Business Landscape

We’ve designed a comprehensive guide to help you make informed choices and navigate the intricacies of establishing your business in Europe:

  1. Selecting a Legal Structure:

 – Determine the appropriate legal structure for your business, whether it’s a Limited Liability Company (LLC), Joint Stock Company (JSC), or a Branch of a Foreign Company.

  1. Business Registration:

 – Register your business with European authorities, adhering to the specific requirements of your chosen location.

  1. Choosing a Business Name:

 – Carefully select a unique and compliant business name in accordance with local regulations.

  1. Business Planning:

 – Develop a robust business plan outlining your objectives, financial projections, and operational strategies. This plan may be vital for financing and permits.

  1. Banking Solutions:

 – Open a dedicated business bank account in Europe to manage your financial transactions efficiently.

  1. Tax Identification:

 – Acquire the necessary tax identification numbers to fulfill tax and administrative obligations.

  1. Legal Documentation:

 – Prepare and notarize essential legal documents, such as articles of association or statutes, to define your company’s structure, purpose, and governance.

  1. Compliance and Notices:

 – Ensure full compliance with legal requirements, including the display of mandatory legal notices.

  1. Tax Registration:

 – Register for various taxes such as value-added tax (VAT), corporate income tax, and local business taxes, depending on your European location.

  1. Social Security Enrollment:

 – Register your employees and yourself with relevant social security authorities to meet labor and social security obligations.

  1. Employment Contracts:

 – Draft employment contracts that align with local labor laws if you intend to hire employees.

  1. Securing Commercial Space:

 – If required, secure suitable commercial space for your business operations in your chosen European market.

  1. Licenses and Permits:

 – Identify and obtain any necessary licenses or permits specific to your industry or geographical area.

  1. Regulatory Compliance:

 – Ensure strict adherence to regulations related to health, safety, environmental standards, and more.

  1. Insurance Coverage:

 – Obtain the appropriate business insurance, covering areas like liability, workers’ compensation, and property protection.

  1. Employee Benefits:

 – Familiarize yourself with local labor laws governing employee benefits, working hours, and termination procedures.

  1. Financial Reporting:

 – Establish an efficient accounting system to maintain accurate financial records and prepare financial statements as per local requirements.

  1. Corporate Governance:

 – For applicable entities, convene an annual general meeting to endorse financial statements and address corporate matters.

  1. Intellectual Property Protection:

 – Safeguard your intellectual property by registering trademarks, patents, or copyrights as necessary within your chosen European countries.

  1. Data Protection Compliance (GDPR):

 – Ensure strict compliance with the European Union’s General Data Protection Regulation (GDPR) if your business handles personal data.

  1. Environmental Responsibility:

 – Comply with environmental regulations, particularly if your business operations have environmental impacts.

  1. Customs and Trade Regulations:

 – If your business involves importing or exporting goods, acquaint yourself with local customs and international trade regulations.

  1. Contractual Agreements:

 – Skillfully draft and negotiate contracts with suppliers, clients, and partners to protect your business interests.


Setting up a Business on the European Market

Setting up a Business in Europe

As you gear up for market entry, consider these essential steps:

  1. Market Research and Analysis

 – Conduct thorough research to understand your target audience, competition, and market trends specific to your chosen European market.

  1. Sales Strategy Formulation:

 – Create a sales strategy outlining your approach to selling products or services within the European market. Define pricing, distribution channels, and sales tactics.

  1. Crafting a Marketing Plan:

 – Develop a comprehensive marketing plan that encompasses both online and offline strategies, advertising, branding, and promotions tailored to your European audience.

  1. Online Presence Establishment:

 – Create a professional online presence, including a localized website, social media profiles, and e-commerce platforms if applicable. Ensure that your content is culturally relevant.

  1. Building Your Sales and Marketing Team:

 – Assemble or designate a sales and marketing team with a deep understanding of the European market. Equip them with the necessary resources.

  1. Launch Your Sales and Marketing Campaigns:

 – Launch your sales and marketing campaigns, closely monitor their performance, and make adjustments as necessary. Track key performance indicators (KPIs) to measure the impact.

  1. Compliance with Advertising Laws:

 – Ensure all your advertising and marketing materials are compliant with local European advertising laws and regulations.

  1. Customer Relationship Management (CRM):

 – Implement a CRM system to effectively manage customer relationships, track leads, and analyze customer interactions.

  1. Setting Sales Targets and Goals:

 – Establish clear sales targets and goals to evaluate your business’s performance and growth within the European market.

  1. Localization:

 – Customize your sales and marketing materials, including product descriptions, advertising campaigns, and customer support, to resonate with the local European audience.

  1. Sales and Marketing Reporting:

 – Set up regular reporting and analytics to assess the success of your sales and marketing endeavors. Modify strategies based on data-driven insights.


 Our Services Setting up a Business in Europe

At Ipanovia, we offer a wide range of services to support your business expansion into Europe:

– Business Set-up Advisory:** Expert guidance on choosing the right legal structure, legal and tax matters, and more.

– Business Set-up Assistance and Follow-up:** Ongoing support throughout the registration process, liaison with service providers, and regulatory compliance.

– Go-to-Market Advisory:** Insights into the local European market environment, sales and marketing strategies, and business opportunities.

*Transparent Pricing and Flexible Contracts

Our transparent pricing ensures that you receive the services you need:

– Business Set-up Advisory: A one-time fee applies, with additional charges for specific requirements or extended support.

– Business Set-up Assistance and Follow-up: A monthly fee (recommended minimum 1-year contract), equivalent to half a day of work per week. Additional charges may apply for specific requirements or extended support.

– Go-to-Market Advisory: A monthly fee (recommended minimum 1-year contract), equivalent to half a day of work per week. Additional charges may apply for specific requirements or extended support.


Ready to Conquer  Europe ? Let’s Connect!

Ready to take your business to new horizons? Reach out to us today for reliable support and expert guidance in accelerating your international expansion. Contact us

If you would prefer to set up a Business in France, check our dedicated Page

Emmanuel Facovi Directeur du Développement International ExternaliséEmmanuel Facovi ,Founder & Managing Partner

Svetlana Loginova Facovi – Cofounder & Partner

Meet the Partners Team

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About Emmanuel Facovi the Founder and Managing Partner

As former CEO / senior executive (Nokia, Coface, FCI,  Kompass, Schneider, Areva…) his expertise consists in leading tech companies (SaaS, marketplaces, Techs) with ambitious growth objectives in fast-changing environments.
He is a cross-cultural high technology executive passionate about new technology, innovation, disruptive models, and above all, scaling up your business globally. One of the most renowned Experts in Data, Marketing Strategies of Tech and Digital Industries,
As an« all-rounder» entrepreneur with a proven track record of building high-performing teams, he has a wide skill set ranging from Strategy and International Sales performance, also encompassing Finance, Marketing/advertising and legal/HR/culture.
He is an enthusiastic leader, keen on making sure that the office develops every day into an even “Greater Place to work”, gathering professionals of diverse talents who succeed together with a common vision in mind.

We look forward to collaborating with you to ensure a successful and seamless entry into the French market. Please feel free to contact us for any further inquiries or to discuss your specific requirements in more detail. We can also act as your liaison office.