Smart Data & Insight
We are living in a fast-paced changing environment. The attached DOMO infography shows the incredible amount of data that is now
flowing on several Apps.
Data is the Oil of the Modern Economy. It fuels Marketing Intelligence.
In order to manage growth and close new deals in the expanding digital landscape, Startups need to have a deep understanding of their overall business environment.
Customer Knoweldge
Better knowing prospects, customer’s needs, markets, challenges, competitors, influencer’s, targets and adopt an advisor/consultative approach is key.
It is today a strong Business requirement to develop a greater awareness of the customers’ expectations and all parameters that might affect the buying decision process :
The most recent surveys (1) showed that 57 % of the buyer journey is completed before the buyer talks to the “Sales”
A the same time, in companies with more than 100 employees, the buying decision involves more than 7 people in average (2)
It is a fact that the traditional sales approach becomes less influential throughout the decision-making process, and that only the start-ups that make themselves more agile using SMART DATA and INSIGHT, will take an advantage in the race.
The Challenge for many Startups is that they have to become data scientists !
Data Science and Marketing Intelligence
But limited time vs unlimited data is an unsolvable equation for many startups wondering How to turn Big Data into Smart Data and Insight
Coming to the definition, Smart data is Big data turned into actionable data . It is available in real-time for a variety of business outcomes :
New solutions on the market analyses millions of data and deliver customized alerts and business signals. These alerts are great opportunities to start a quality dialog with a prospect. Engage by bouncing off a news story, a mutual relationship, or one of the lead’s business stakes.
Ipanovia helps you to expand your business internationally with state of the art digital solutions.
Ipanovia set your international development strategy . We accelerate your business beyond borders in over 20 countries in Europe, APAC and Americas.
Digital breakthrough leads to reconsider growth strategies and international expansion. The presence on the international playground is instrumental to remain competitive.
Tech innovations, Product Market Fit , Business Intelligence using Insights, digital cutting edge solutions, deep market knowledge enable us to scale up your development plans.
Our experience in developing then managing operations in Europe, the Americas, and Asia, is instrumental in the process of approaching those markets. We gather the best experts and solutions to support your international expansion. We represent you in Paris France & Europe acting as a Liaison Office.
Contact us: contact@ipanovia.com
About Emmanuel Facovi the Founder and Managing Partner
As former CEO / senior executive (Nokia, Coface, FCI, Kompass, Schneider, Areva…) his expertise consists in leading tech companies (SaaS, marketplaces, Techs) with ambitious growth objectives in fast-changing environments.
He is a cross-cultural high technology executive passionate about new technology, innovation, disruptive models, and above all, scaling up your business globally. One of the most renowned Experts in Data, Marketing Strategies of Tech and Digital Industries,
As an« all-rounder» entrepreneur with a proven track record of building high-performing teams, he has a wide skill set ranging from Strategy and International Sales performance, also encompassing Finance, Marketing/advertising and legal/HR/culture.
He is an enthusiastic leader, keen on making sure that the office develops every day into an even “Greater Place to work”, gathering professionals of diverse talents who succeed together with a common vision in mind.