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Sport Marketing Business: Blueprint for Global Expansion


How Global sport marketing Business enable global expansion and new market acquisition. NBA, Olympics, FIFA the realm of global sports Business, innovative marketing strategies and partnerships are key to success. Let’s delve into how leading organizations harness these tactics to conquer new territories and captivate diverse audiences worldwide.


In the dynamic landscape of international business, few industries demonstrate the potential for global expansion as effectively as the sports sector. A prime example of this phenomenon is the National Basketball Association (NBA), which has transcended its origins as a domestic league to become a worldwide powerhouse in the sports and entertainment industry. By examining the NBA’s strategies, we can glean valuable insights into leveraging sports business for successful international expansion.

Sport Global Reach: The NBA’s Strategic Mastery

At the core of the NBA’s global expansion lies strategic foresight and innovation. From the outset, the NBA recognized the untapped potential beyond American borders. By prioritizing branding, marketing, and international partnerships, the league has established itself as a leader in global sports entertainment. This proactive approach has enabled the NBA to cultivate a diverse fan base spanning continents and cultures.

Sports New Market Opportunities

Central to the NBA’s success on the global stage is its embrace of diversity. The league’s commitment to identifying and nurturing talent from diverse backgrounds has not only enhanced its on-court product but has also unlocked new market opportunities. With the influx of international players, the NBA has expanded its reach into lucrative markets such as China and Europe. This strategic alignment of talent and market penetration has propelled the NBA to unprecedented levels of commercial viability.

Digital Innovation: Global Sport Marketing

In today’s digital age, connectivity is key to global expansion. The NBA has leveraged digital innovation to engage with fans worldwide through mobile apps, streaming services, and social media platforms. By harnessing the power of technology, the NBA has created immersive experiences that transcend geographical boundaries, fostering a sense of community among fans across the globe.

Sport Marketing Playbook

The NBA’s journey from a domestic basketball league to a global phenomenon offers invaluable lessons for business leaders seeking to expand internationally. By prioritizing strategic partnerships, embracing diversity, and leveraging digital platforms, companies can emulate the NBA’s success in penetrating new markets and cultivating a global presence.

The Messi Effect: Inter Miami’s Masterclass in Branding & Influence

Inter Miami’s journey is a testament to the transformative power of branding and influence in today’s globalized landscape. Just ten months ago, they were a struggling MLS team, barely making waves. But then, enter Lionel Messi, the king himself. 

From Obscurity to the World Stage:

Securing Messi wasn’t just a move; it was an investment in greatness. And boy, did it pay off! In 2023, Inter Miami doubled its revenue, and 2024 is shaping up to be a blockbuster year, with projections soaring past $200 million! 

🎟️ Ticket Sales and Merch are Soaring: Everyone wants a piece of the Messi magic, and fans are flocking to witness the legend live in action.

💼 Sponsorships are Rolling In: Big brands recognize the global appeal and are clamoring to partner with Inter Miami.

🌍 Global Pre season Tour Breaks Records: Messi mania isn’t confined to South Florida – it’s a global phenomenon!

The Messi Effect Beyond the Field:

Apple TV subscriptions doubled upon Messi’s arrival, and visiting teams experience massive attendance boosts when playing against Inter Miami. It’s the Messi effect in full force, transcending the pitch to impact every aspect of the game! 📈

Numbers Speak Louder Than Words:

Inter Miami’s value has skyrocketed to over $1 billion, making them the second-most valuable club in MLS! Owner Jorge Mas’s stake in the club is now valued at a cool $1.7 billion. Talk about serious growth! 

The Challenge Ahead:

While Messi’s presence is monumental, Inter Miami must build a sustainable brand that outlasts any single player. The key is leveraging current momentum to cultivate a loyal fanbase and enduring brand identity.

Key Takeaways for Your Business:

🔹 Branding Matters: A strong brand attracts talent, partnerships, and drives revenue and value.

🔹 Influence is Powerful: Partnering with influencers can propel your brand to new heights.

🔹 Think Long-Term: Build a lasting brand identity that transcends short-term trends.


Ipanovia specializes in global expansion, helping businesses navigate new markets and maximize international potential. Let’s connect and discuss how we can help your brand reach new heights! 


Fashion Meets Sports: Women, Style, Branding and Big Money!


The convergence of fashion and sports is redefining the branding landscape, and @Skimsbody , Kim Kardashian’s shapewear brand, is at the forefront of this revolution. With a recent ad campaign featuring top Women.N.B.A. stars like Cameron Brink, Candace Parker, Kelsey Plum, Skylar Diggins-Smith, and DiJonai Carrington, Skims is making waves in both the fashion and sports worlds.

Empowering Women Athletes


This campaign showcases these incredible athletes in Skims’ signature skin-tone undies, accessorized with basketballs, high-heel pumps, and rhinestone jewelry. It’s not just about looks; it’s about celebrating strength and confidence. Skims, valued at $4 billion, is shifting its image from shapewear to haute sportswear.

The Power of Personal Branding

The new generation of W.N.B.A. stars understands the power of personal branding. Cameron Brink, for instance, with nearly 790,000 Instagram followers, is leveraging her fashion collaborations to enhance her influence. Angel Reese and Caitlin Clark are also making significant strides, attending high-profile events like the Met Gala and working with top fashion brands.

Strategic Partnerships

Skims isn’t alone in this strategic play. The brand has become the first official underwear partner of the N.B.A., W.N.B.A., and USA Basketball. This partnership underscores Skims’ growing cultural influence and innovative marketing approach. Kim Kardashian emphasizes that this collaboration is just the beginning of their unique ventures in sports.

Fashion and Sports Unite at the Paris Olympics

The trend of fashion brands partnering with athletes extends beyond Skims. @LVMH, the French luxury group, is sponsoring the Paris Olympics, signing Olympians as brand ambassadors for Dior and Vuitton. This partnership highlights the synergy between high fashion and athleticism, showing that competition isn’t just on the court but also in the fashion arena.

@Ipanovia, we support Brands and Corporates in their Global Go-to-Market Strategies, reach out for insights.

Sponsorship, Marketing, and Sport: The Brand Wargame

The Sponsorship War Heats Up! 🔥

The world of sports is witnessing an unprecedented clash between Nike and Adidas, the two giants of sponsorship and branding. With the Paris Olympics and Euro 2024 in Germany on the horizon, these titans are ramping up their efforts to dominate the market. This article explores the latest developments and strategic maneuvers of these global brands.

Nike’s Power Move

Nike Secures German National Team Sponsorship

In a shocking turn of events, Nike has secured the sponsorship of the German national football team, ending Adidas’s 77-year unbroken partnership with the team. This move is a significant blow to Adidas, marking a pivotal moment in the battle for market dominance. For more on this strategic shift, visit ESPN.

Paris Olympics and Iconic Campaigns

Nike is pulling out all the stops for the Paris Olympics, erecting giant statues of its ambassadors LeBron James, Alexia Putellas, Bebe Vio, Kylian Mbappe, Sha’Carri Richardson, and Victor Wembanyama across the city. These efforts are part of Nike’s broader strategy to enhance its brand presence and connect with a global audience. More details can be found on Nike’s official site.

Adidas’ Counterattack

Opening the Largest Flagship Store in Europe

On May 30, 2024, Adidas responded by opening its largest flagship store in Europe on the iconic Champs-Élysées in Paris. This new store represents a significant investment in their retail footprint and brand visibility. Learn more about this launch at SportsMarketing.

Sponsorship for Paris 2024

For Paris 2024, Adidas is outfitting nine teams: Great Britain (Team GB), Germany (Team D), Hungary, Poland, Ethiopia, Ireland, Bahrain, Cuba, and Turkey. The new Olympic venue, named the “Adidas Arena,” will host badminton and gymnastics events, further cementing Adidas’s presence at the Olympics.

Big Teams and Big Leagues

Nike equips major teams such as the French Football Federation (FFF), the NBA, the NFL, and clubs like FC Barcelona and PSG. Adidas, on the other hand, is the official supplier for the Bundesliga, UEFA Champions League, Real Madrid, Bayern Munich, and Manchester United. This strategic positioning allows both brands to maintain a strong presence across multiple high-profile sports leagues.

Betting on New Sports

Nike’s New Ventures

Nike is the official sponsor of the American, Japanese, and Korean breaking (breakdancing) federations, expanding its influence into new and emerging sports. For more on Nike’s strategic moves, check out Nike News.

Adidas’ Strategic Partnerships

Adidas has signed with BMX star Kieran Reilly, the Brazilian Skateboarding Federation, and Chinese breaker Liu Qingyi, known as “B-Girl 671,” the world’s top female breaker. These partnerships are part of Adidas’s strategy to engage with younger audiences and emerging sports markets.

Marketing Numbers Don’t Lie

Financial Investments

In 2023, Adidas spent €2.5 billion, a decrease of 8.5% from the previous year. In contrast, Nike spent $4.3 billion over the last four quarters. When it comes to sponsorship, Nike’s annual expenditure is $1.673 billion compared to Adidas’s $1.405 billion. These figures highlight the intense financial commitment both brands are making to secure their market positions.

Market Valuation

Nike’s market valuation stands at $139 billion, with global revenues of approximately $52 billion in 2023. In comparison, Adidas reported revenues around $22 billion but faced a loss exceeding $50 million last year. These financial metrics underscore the competitive landscape in which both brands operate.

Explosive Growth and Market Dominance

Nike is aiming for unprecedented growth and global market domination. Meanwhile, Adidas is grappling with the end of lucrative partnerships, like the one with Kanye West. The Olympics are a significant driver for sports apparel sales, helping brands build a reputation for high-performance products used by elite athletes.

Conclusion: The Future of Sports Marketing

The intense rivalry between Nike and Adidas is shaping the future of sports marketing. As both brands invest heavily in sponsorships, retail expansions, and new sports, the competition is set to escalate. This battle not only influences their market positions but also the broader landscape of sports marketing globally.

Join the Conversation

And you, what are your purchasing criteria? Which athletes do you follow?

Join us at the Adidas Arena in Paris on June 5, 2024, with Bpifrance for the first major Sport Business event with all the key players in the sports economy. Contact me for a meeting.


FIFA , Formula 1, Olympics, Wimbledon as sport business shows

The FIFA World Cup: Uniting Nations Through Soccer

The FIFA World Cup is not only the pinnacle of soccer excellence but also a testament to the power of sports diplomacy. With a viewership that surpasses billions worldwide, the World Cup serves as a platform for countries to showcase their talent and culture on a global stage. FIFA’s strategic partnerships with international federations and its innovative marketing campaigns have cemented the World Cup’s status as a premier sporting event with unparalleled global reach.

Formula 1: Speeding Ahead in Global Markets

Formula 1, the pinnacle of motorsport, exemplifies the fusion of cutting-edge technology and global marketing prowess. With races held across continents, Formula 1 has successfully expanded its footprint into emerging markets while retaining its stronghold in traditional strongholds like Europe. The sport’s ability to engage fans through immersive experiences, digital platforms, and high-profile sponsorships underscores its appeal as a global entertainment spectacle.

The Olympics: Inspiring Unity and Excellence

The Olympic Games represent the epitome of sportsmanship, unity, and excellence. Held every four years, the Olympics bring together athletes from diverse backgrounds to compete on a global stage. The International Olympic Committee (IOC) plays a pivotal role in orchestrating this grand event, forging partnerships with host cities, global sponsors, and media networks to ensure widespread coverage and participation. Through its commitment to promoting peace and understanding through sports, the Olympics serve as a beacon of hope and inspiration for people worldwide.

Léon Marchand, LVMH ambassador for Paris 2024 Olympics

Having secured his position as the world champion in the 400-meter individual medley, Léon Marchand has impressively become the latest record-holder. But Léon is more than just an athlete; he’s an inspiration that has captured the attention of the world with his passionate, relentless pursuit of success. Consequently, it is no surprise that he has been chosen as the official Ambassador for the Olympic Games Paris 2024, representing high-end fashion house Louis Vuitton that shares the same values as him regarding great feats with excellent persistence.

Wimbledon: Tradition Meets Global Prestige

Wimbledon, the oldest tennis tournament in the world, embodies the perfect blend of tradition and modernity. Despite its quintessentially British roots, Wimbledon has transcended national boundaries to become a global sporting spectacle. The tournament’s meticulous attention to detail, world-class facilities, and strategic partnerships with broadcasters have solidified its reputation as the most prestigious event in tennis, attracting audiences from every corner of the globe.

Sport supercharge global expansionSports Business as a Gateway to Global Success

Sports organizations offer invaluable insights into effective strategies for global expansion. From the NBA’s innovative approach to branding and marketing to the FIFA World Cup’s role in fostering international unity, each example underscores the transformative power of sports business on a global scale. By studying these cases and embracing innovation, companies can unlock new opportunities for growth and success in an increasingly interconnected world. As sports continue to transcend borders and unite people from diverse backgrounds, the potential for global business expansion in the sports industry remains limitless.

Scaling Success: The Rise of Sports Empires

A recent article highlights the remarkable growth of the world’s top 25 sports empires, now valued at a staggering $173 billion—a remarkable 23% increase from last year! This trajectory of growth shows no signs of slowing down.

Sports Business Valuation

Leading the Pack: Notable Sports Empires

At the forefront of this revolution is Liberty Media’s sports empire, boasting a monumental worth of $21 billion. With Formula One and the Atlanta Braves in their arsenal, they’re setting new standards of success in the industry.

Local Dominance: Monumental Success

Billionaire Ted Leonsis exemplifies local-market domination with Monumental Sports and Entertainment, valued at $4.51 billion. With ownership of the NBA’s Wizards and NHL’s Capitals, along with their respective arenas, Leonsis demonstrates the power of a focused local strategy.

Global Giants: Redefining the Game

Meanwhile, global giants like Kroenke Sports and Entertainment are redefining the game on an international scale. With a worth of $12.75 billion, their holdings span from England’s Arsenal to the NHL’s Colorado Avalanche and the NFL’s Los Angeles Rams.

Venturing Beyond Sports: Diversified Ventures

Harris Blitzer Sports and Entertainment are venturing into tech and venture capital opportunities, valued at $4.65 billion. Their diversified portfolio includes stakes in technology, esports, and lifestyle investments, positioning them as forward-thinking leaders in the industry.

Reshaping Ownership: Innovative Investments

Innovative investment firms like RedBird Capital are making strategic moves across continents. With acquisitions like Italian soccer team AC Milan and stakes in renowned franchises like the Boston Red Sox and Liverpool FC, they’re reshaping the landscape of sports ownership.

At Ipanovia we specialize in helping companies develop and implement their business strategies during the 2024 Paris Olympics. Our experienced team offers tailored solutions to achieve your goals and realize the full potential of this unique opportunity. From identifying business opportunities to brand positioning, we provide comprehensive advice and practical support to ensure your business is successful.

Take advantage of this remarkable opportunity to strengthen your presence and enter new markets. Contact us today and let’s conquer the market together, one croissant at a time! 🚀

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Emmanuel FacoviEmmanuel Facovi

Svetlana Loginova Facovi

Managing Partners

The founders

The consulting company was founded by Emmanuel Facovi and Svetlana Loginova founded by two multicultural leaders who have spent more than 20 years in the USA, Germany, Japan, Finland, Canada, Belgium, China, Russia, Spain and Great Britain and are passionate about new technologies, innovations and disruptive models.