2024 Paris Olympics: Branding & Business opportunity!

Olympic Games Paris 202' Brands and Business

The 2024 Olympic Games in Paris promise not only world-class sporting competitions, but also a unique opportunity for foreign companies to strengthen their presence and develop new markets. Paris, known as the City of Lights, will become a true melting pot of culture, commerce and tourism during the Games. The expected influx of visitors will provide an unparalleled platform to showcase products and services, make valuable contacts and strengthen brand image.

Historical significance of Paris Olympics 2024

The selection of Paris as the host city for the 2024 Olympic Games is a return to the roots of the modern Olympic movement. Paris has hosted the Games twice, once in 1900 and again in 1924. The return of the Games to Paris will be a celebration of the Olympic tradition and a tribute to the city, which is closely linked to the history of sport.

When are the Paris 2024 next Olympic games

The Olympic Games will take place this summer from 26 July to 11 August 2024.

Paris Olympics Opening Ceremony

When is the Paris Olympics opening ceremony?

The opening ceremony takes place on July 26 2024.

What time will it start?

The ceremony kicks off at 8.24pm sharp

Where is the ceremony held? 

The Paris 2024 opening ceremony will take place  along the banks of the River Seine.The River Parade is set to traverse the scenic course of the Seine, stretching 6 km from east to west. Commencing its journey from the Austerlitz bridge adjacent to the Jardin des Plantes, it will navigate around the two iconic islands at the heart of the city: the Île Saint Louis and the Île de la Cité. Along the way, participants will pass beneath the city’s famed eight to ten bridges and gateways. En route, athletes will be treated to glimpses of significant Games venues such as the Place de la Concorde, the Esplanade des Invalides, and the majestic Grand Palais. The parade culminates at the Iéna bridge, where it will halt before the Trocadéro for the grand finale of the ceremony.

What activities are planned during the event?

The plan is for spectators to spread along a six-kilometre route, starting with a river crossing on the Seine before settling at the Trocadéro, opposite the Eiffel Tower. Placing a new spin on tradition, athletes are to embark on a waterborne parade down the Seine. Viewers can observe each nation via workshop-equipped boats traveling on the river aspirations with preferences angled aesthetically for each delegation. Kickstarting from the east and concluding at the west, 10,500 athletes will fluidly rendezvous the heart of Paris via water.

Where to watch the ceremony

Imax to present Paris Summer Olympics Opening Ceremony live in partnership with NBC. The event will take place on July 26, featuring a unique spectacle on the River Seine in Paris. NBC’s coverage will be shown in over 150 IMAX theaters across the US. Kelly Clarkson and Peyton Manning will join Mike Tirico to host the ceremony.

Paris Olympics 2024: data and facts

City of Love will be the epicenter of the Olympic events this year. With breathtaking backdrops such as the Eiffel Tower and the Gardens of Versailles, Paris offers an unparalleled stage for the Olympic Games. A look at the numbers:

  • The World Sports Championship is celebrated for 18 days.
  • A total of 32 different sports are practiced.
  • The competitions are held at 41 different Olympic venues.
  • 208 delegations from all over the world are taking part.
  • Over 10,500 athletes compete.
  • 0ver 15 millions foreign tourists will attend the games
  • With more than 3 billion viewers Worldwide, the Olympic Games consistently make it to the top of the most watched sporting events

However, in some disciplines there are also fights for the gold medal in Lille, Bordeaux, Lyon, Nantes, Saint-Étienne, Marseille and Nice. That means: Paris 2024 is a national event.

According to Euromonitor, 15 million spectators are expected in France during the games, generating sales of up to 4 billion euros – and that’s excluding entry fees. But it’s not just companies in

and around Paris that benefit from this event.

UK and USA Participation to Paris 2024 Olympic Games

US Presence at the Paris 2024 Olympic Games The United States will have a significant presence at the 2024 Olympic Games in Paris. The US is traditionally a powerhouse in Olympic sports and has consistently performed well in previous editions of the Games. In the 2016 Rio Olympics, the US topped the medal table with a total of 121 medals, including 46 gold, 37 silver, and 38 bronze. IN 2020, US won 113 mdals. . Expectations are high for aprox  600 US athletes to continue their success in Paris across various disciplines such as athletics, swimming, gymnastics, and basketball.

UK Presence at the Paris 2024 Olympic Games The United Kingdom will also have a strong presence at the 2024 Olympic Games in Paris. The UK has a rich Olympic history and has consistently been among the top-performing nations in various sports. In the 2016 Rio Olympics, the UK won a total of 67 medals, including 27 gold, 23 silver, and 17 bronze. UK athletes will compete across a range of disciplines, including athletics, rowing, cycling, and sailing, with the goal of adding to the nation’s medal tally in Paris.

Paris 2024 Olympics venues and locations

Some of the most beautiful sights and landmarks that Paris and France have to offer will provide a magnificent stage for the performances of the world’s greatest athletes, bringing sport and national heritage together in unexpected ways.

Paris 2024 Olympic sites

  • THE GRAND PALAIS for fencing and taekwondo
  • THE ARENA OF THE CHAMP-DE-MARS for judo and wrestling
  • LA CONCORDE for Urban Sports
  • THE ESPLANADE DES INVALIDES for archery, the finish point of the marathon and the start of the cycling time trials.
  • THE EIFFEL TOWER STADIUM for beach volleyball THE CASTLE OF VERSAILLES for equestrian sports and four modern pentathlon events
  • The Stade de France for athletics and rugby sevens
  • ROLAND-GARROS for tennis and boxing
  • The Parc des Princes for football (soccer)
  • The Bercy Arena for artistic gymnastics, trampoline and the basketball finals
  • The Teahupo’o wave in Tahiti for surfing

However, in some disciplines there are also fights for the gold medal in Lille, Bordeaux, Lyon, Nantes, Saint-Étienne, Marseille and Nice. That means: Paris 2024 is a national event


Paris 2024 Olympics Tickets

How to buy tickets to attend the Paris 2024 Olympic Games?

If you’re looking to secure your spot at the Paris 2024 Olympic Games, be sure to grab your tickets exclusively through the official ticketing website. Any other platform claiming to sell tickets is unauthorised and should not be used. Click here to access the website and select the event you’d like to attend.

For those seeking a more luxurious experience, the Paris 2024 Hospitality program offers incredible packages that feature tickets to many of the games’ events, in addition to first-rate amenities like access to exclusive seating areas, gourmet dining options, high-end accommodations, and top-notch transportation opportunities. Partnering with the official provider On Location, you can get the most out of your Olympic experience. Learn more about Paris 2024 Hospitality & Travel offers by clicking here.

Getting to Paris 2024 Olympics from the USA

Commencing from around $1,300 on Expedia.com for direct air service from New York to Paris over the weekend preceding the Olympics, return airfares to Paris are slowly on the rise after an additionally typical plain rate of $1,000 during the previous summer. It is generally best for explorers to purchase their plane tickets 60 days out.

There are a few ways to save money on flights when traveling with minimal baggage. For example, French Bee offers a $975 round-trip from New York to Paris-Orly Airport without checked bags, while Icelandair has both a stopover in Reykjavik and prices starting at around $800 for a round-trip, also without checked bags. Additionally, an airport dependent on your desired destination could be another alternative.

Where to Stay for the Paris 2024 Olympics

Accommodation and Transportation Options for Paris 2024 Olympics Visitors

Accommodation Choices: During the Paris 2024 Olympics, visitors will have a range of accommodation options to choose from. Athletes from various countries will be housed in the official Olympic villages located in and around Paris, offering modern amenities and top-notch security. For visitors, there are numerous hotels, hostels, and vacation rentals available near the Olympic venues. Additionally, Ipanovia offers a short term rental on the west side of Paris: apartment with Garden in St Germain

Transportation Services: Paris boasts a well-developed public transportation system, offering convenient options for traveling between accommodations and Olympic sites. The city is served by an extensive network of metro lines, trams, and buses, providing efficient and reliable transportation. Visitors can easily navigate the city using the Paris Metro, which connects various neighborhoods and tourist attractions. Additionally, services like taxis, rideshare apps, and rental cars offer flexibility for exploring beyond the city center.

Key Cities and Neighborhoods: For visitors looking to stay close to the action, accommodations near key Olympic venues such as the Stade de France, Roland-Garros, and the Parc des Princes offer convenient access to sporting events. Neighborhoods like Saint-Denis, Boulogne-Billancourt, and the 16th arrondissement are popular choices due to their proximity to Olympic stadiums and cultural attractions.

Investments in Infrastructure: In preparation for the Paris 2024 Olympics, significant investments are being made in transportation infrastructure to ensure seamless travel during the games. Upgrades to metro lines, tramways, and bus routes will enhance connectivity across the city, facilitating the movement of athletes, spectators, and visitors alike. These infrastructure improvements will leave a lasting legacy, benefiting residents and tourists long after the Olympics have concluded

Transportation during Paris 2024 Olympics

Despite the rising cost of Metro rides at €4 each, visitors to Paris can enjoy the convenience of the Paris 2024 pass. For just €16 per day or €70 per week, travelers can roam the wide French region of Île-de-France, encompassing airports like Orly and Charles de Gaulle. Over 50 miles of brand new cycling trails now widen mobilization options for locals and tourists alike.g lanes to the more than 270 miles already carved out in the city, encouraging visitors to use them. The Velib rental program is being expanded to add 3,000 more bikes to the current 22,000-strong fleet.


Economic Impacts of Paris 2024 Olympics

According to research by the Center for Law and Economics of Sport (CDES) at the University of Limoges, hosting the Olympic and Paralympic Games in Paris 2024 could result in economic gains as much as €10.7 billion.null

Budgets and sponsors

Organizing the Olympic Games involves significant costs and the budgets for Paris 2024 are correspondingly high. The French government, the city of Paris and private sponsors are jointly helping to finance the games. Leading sponsors include global brands such as Coca-Cola, Visa, Toyota and Airbnb, who want to benefit from the Games’ global exposure and positive image.

€5 billion  OF TENDERS published by 2024  by SOLIDEO and Paris 2024 for  the organization of the Games  (construction, events, catering,  hospitality, consulting, etc.).

The main sponsors of the 2024 Olympic Games in Paris

The main sponsors of the 2024 Olympic Games in Paris play a crucial role in supporting this global event. Companies such as Accor Hotels and Airbnb are among the most prominent sponsors, helping to make the Games an unforgettable experience. In addition to these companies, Aldi, Adidas, Natwest, Nike and many other brands are also involved in supporting the games. Your financial support makes it possible to provide the infrastructure for the event, support the participants and create an unforgettable experience for athletes and spectators alike. The participation of these companies not only contributes to the successful implementation of the Games, but also provides a unique platform for their brands to present themselves worldwide and strengthen their image.

LVMH Sponsoring Paris 2024 Olympics

Luxury giant LVMH will be one of the sponsor with top fashion brands Louis Vuitton and Dior, Moët Hennessy champagne and spirits labels and jeweler Chaumet, which will design medals for the event.

The group will also sponsor athletes, including French swimmer Léon Marchand, and its beauty retailer Sephora will sponsor the Olympic torch relay, LVMH said. The French delegation will be dressed by one of LVMH’s “maisons.”

All insights about LVMH group on our dedicated page

Paris 2024 Olympic Games commercials : celebrities

Snoop Dog at Paris 2024

Snoop Dogg is going to be a special correspondent for NBC Olympics at the 2024 Paris Games. This legendary rapper and entertainer is sure to bring his trademark style and viewpoint to the event, making it an experience that won’t be easily forgotten.

Read more about Snoop Dogg’s Paris 2024

Emily in Paris at Paris 2024

Lily Collins, star of the hit series “Emily in Paris,” collaborates with Olympian Noah Lyles in a delightful NBC ad. The pitch? An ooh-la-la extra look that captures the essence of Paris.

Watch the NBC ad featuring Lily Collins and Noah Lyles

Paris Hilton at Paris 2024

Paris Hilton,  The TV Icon and fashionista, made an appearance in a 20-second promo during NBC’s coverage of the NFL Wild Card Playoff

For the video, titled “Eyes of the World on Paris,” we see a woman in a sparkly dress and long, flow-y blonde hair walking slowly towards a window. “Next summer the eyes of the world will be on…” a soft voice narrates.

“Paris,” Hilton then completes the sentence, turning around to reveal her face.

“Ohhhh…the other Paris,” she says, correcting herself in a humorous moment.

Megan Thee Stallion at Paris 2024

The Grammy-winning rapper and chart-topping superstar, recently starred in an NBC Olympics promo for the 2024 Paris Games. In a cheeky commercial presented by Blux, she stands on a platform, announcing “Thee Paris Olympics,” complete with gentlemen on horseback performing dressage (a horse riding style akin to dancing) around her. Watch Megan Thee Stallion’s NBC Olympics promo

Lady Gaga at Paris 2024

While specific details are yet to emerge, Lady Gaga may surprise us with her involvement in the Paris 2024 Olympics. Keep an eye out for any announcements related to her participation.


The Olympic Games as a global showcase

The media coverage of the Olympics is second to none. With billions of viewers worldwide following events on television, streaming and social media, there is a unique opportunity for companies to showcase their brand to a global audience. A strategic presence during the games allows companies to maximize their visibility and reach potential customers around the world.

Take advantage of business opportunities

The games attract not only sports fans, but also global investors, entrepreneurs and decision-makers. Paris becomes the meeting point for business activities from all over the world, and companies have the opportunity to form partnerships, explore business opportunities and expand their network. The opening of a liaison office in Paris during the Games is a strategic investment in the future and offers the opportunity to benefit from this unique economic environment.

Strengthening the brand image

The brand’s association with the Olympics gives it unparalleled prestige and credibility. By embodying the spirit of the games and identifying with the values ​​of excellence, fair play and collaboration, companies can strengthen the trust of customers and partners. The Olympics provide an unparalleled platform to showcase the brand and promote positive perception.

Marketing strategies for the Paris 2024 Olympic Games

Why is Paris 2024 essential in marketing?

  • National event: Paris 2024 is not just limited to Paris, but extends throughout France. With competitions taking place in different cities across the country, the Olympiad is a national event that benefits everyone.
  • Global attention: The Olympic Games attract people from all over the world. Millions of locals and tourists will flock to France, meaning enormous global attention.
  • Inner migration: Hundreds of thousands of French people will rent out their homes during the Games, leading to internal migration. This offers companies an opportunity to capitalize on this movement.
  • Branding opportunities: The Olympic Games offer a unique opportunity for companies to showcase themselves and strengthen their brands. With prominent sponsors and global coverage, the stage is set for companies.
  • Increase in consumption: Interest in sports products increases significantly during the games. Companies from various industries can benefit from this increase and open up new sales opportunities.

As we’ve explored the dynamic world of global sports marketing and business strategies, it’s clear that the opportunities within the industry are vast and continually evolving. Now, let’s take a closer look at how team owners are reaching unprecedented heights by scaling their brands and intellectual property in ingenious ways.


The Paris 2024 Olympic Games offer a wealth of Opportunities for companies to strengthen their presence and increase their sales.

Opportunities for Advertising and Business Events during Paris 2024 Olympics

1. Traditional Advertising Channels:

  • Television: Brands can secure ad spots during Olympic broadcasts on popular networks like NBC and BBC to reach millions of viewers worldwide. Partnering with renowned athletes or sponsoring specific events can enhance brand visibility.
  • Radio: Advertising on national and local radio stations can effectively target a diverse audience, especially during prime listening hours. Tailoring ad content to align with the Olympic spirit can resonate with listeners.
  • Print Media: Collaborating with newspapers and magazines to feature Olympic-themed advertisements or advertorials can capture the attention of readers. Brands can also explore opportunities for product placements in print publications.

2. Digital Marketing Channels:

  • Social Media Advertising: Utilizing platforms such as Facebook, Instagram, and Twitter enables brands to target specific demographics and engage with users through sponsored posts, stories, and hashtags. Agencies like Socialbakers and Hootsuite offer tools for managing and optimizing social media campaigns.
  • Content Marketing: Creating Olympic-themed content on blogs, websites, and YouTube channels can attract organic traffic and position brands as authorities in their respective industries. Leveraging SEO strategies and content management systems like WordPress can enhance online visibility.
  • Influencer Marketing: Partnering with Olympic athletes, influencers, and content creators to promote products or services can increase brand credibility and reach a broader audience. Platforms like Influencity and Upfluence facilitate influencer collaborations and campaign tracking.

3. Event Management and Sponsorships:

  • Event Planning Agencies: Working with event management companies like Encore and MCI Group can help businesses organize corporate events, product launches, and hospitality experiences during the Olympics. These agencies offer end-to-end event planning services, including venue selection, logistics, and onsite management.
  • Sponsorship Opportunities: Brands can explore sponsorship opportunities for Olympic events, teams, or venues to increase brand exposure and association with the Games. Agencies like IMG and Octagon specialize in sports sponsorship and can assist in securing relevant partnerships.

4. Outdoor Advertising and Local Partnerships:

  • Billboard and Signage: Investing in outdoor advertising mediums such as billboards, banners, and digital signage in high-traffic areas around Olympic venues and transportation hubs can maximize brand visibility. Companies like JCDecaux and Clear Channel Outdoor offer outdoor advertising solutions.
  • Local Partnerships: Collaborating with local businesses, hotels, and tourist attractions to offer exclusive promotions or packages for Olympic visitors can drive foot traffic and boost sales. Establishing partnerships with popular restaurants, cafes, and retailers can enhance the overall visitor experience.

By strategically leveraging these advertising channels, partnering with experienced agencies and providers, and aligning marketing efforts with the spirit of the Olympics, businesses can effectively promote their brand and capitalize on the opportunities presented by Paris 2024 Olympics.

At Ipanovia we specialize in helping companies develop and implement their business strategies during the 2024 Paris Olympics. Our experienced team offers tailored solutions to achieve your goals and realize the full potential of this unique opportunity. From identifying business opportunities to brand positioning, we provide comprehensive advice and practical support to ensure your business is successful.

Take advantage of this remarkable opportunity to strengthen your presence and enter new markets. Contact us today and let’s conquer the market together, one croissant at a time! 🚀

You plan to establish a liaison office, a branch or company in France ?

contact us under Ipanovia.com and learn more about how we can help you achieve your goals during the Paris 2024 Olympics.

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Our consultants would be happy to support you in the conception and implementation of your corporate strategy in France

Emmanuel FacoviEmmanuel Facovi

Svetlana Loginova Facovi

Managing Partners


The founders

The consulting company was founded by Emmanuel Facovi and Svetlana Loginova founded by two multicultural leaders who have spent more than 20 years in the USA, Germany, Japan, Finland, Canada, Belgium, China, Russia, Spain and Great Britain and are passionate about new technologies, innovations and disruptive models.