Senior Trade & Investment Representative – Advisor in France
Trade & Investment Representative France & Europe –Promotion & International Development
Are you an investment‑promotion agency (FDI), an export‑promotion organization, an economic service or a foreign chamber of commerce looking for a reliable representative in France – in Paris, at the heart of Europe?
Emmanuel Facovi, a senior country representative and liaison office in France (Paris), leverages 30+ years of international leadership, his former role as former CEO of Kompass International, the worldwide leader in Business Information & Data in 70 countries , and a strong public‑private network to support FDI agencies, export‑promotion bodies, economic services and foreign chambers of commerce at your service.
A senior correspondent acting as your liaison and representation office in France, helping you secure and accelerate your initiatives with French and European companies.
Representing your organisation in France & Europe
you benefit from a high‑level yet hands‑on partner who brings together:
A single experienced counterpart who can represent your organization in France, understand local decision‑makers’ expectations and support companies along their journey of market entry, restructuring or growth
Strategic perspective: board‑level and CEO experience in complex international organizations, capable of reading both macro trends and company‑level dynamics.
Operational know‑how: concrete experience setting up, relaunching and managing subsidiaries, partners and country offices across Europe, North America and other regions.l
Trusted network: relationships with chambers of commerce, export agencies, innovation programs, banks and ecosystem platforms such as Bpifrance and similar initiatives.
Communication and thought leadership: regular PR, press releases, LinkedIn content and conference talks that position your liaison office as a credible voice in international trade and investment discussions.
This combination translates into faster access to the right stakeholders, better‑qualified projects and stronger visibility for your organization in the French and European markets.
International Business Correspondent
As an International Business Correspondent, Emmanuel focuses on connecting your organization with the right companies and partners across Europe:
Identifying business partners: using his experience in B2B data, market research and networks to find distributors, clients, suppliers and strategic allies.
Providing economic and sectorial insight: combining data‑driven analysis with field feedback to help you understand specific industries (tech, industrial, B2B services, consumer services)
Supporting commercial operations or local set‑ups: advising on go‑to‑market, channel mix, organizational choices and early hires.
Organizing local missions, meetings and conferences: designing programs, agendas and matchmaking sessions around priority themes and sectors.
Promoting your business destination: highlighting your country’s strengths and opportunities to French and European audiences, both digitally and during events.
Attracting investments and matchmaking companies internationally: facilitating FDI projects and cross‑border collaborations by aligning investors, companies and institutions.
A Senior Trade & Investment Advisor in France
Acting as a liaison office designed to observe the market, build relationships and share information before your organizations and clients decide on full‑scale entry or more permanent structures.
He serves as your advance post in France and Europe, responsible for:
Targeted outreach to French and European companies in your priority sectors.
Organizing meetings, site visits, economic missions and investor programs in coordination with local partners and institutions
Promoting your priorities, programs and offers to a qualified network of executives, chambers of commerce, embassies and economic services.
Preparing contacts, files and context ahead of contracts, partnerships or the creation of branch, subsidiary or representative offices.
This France‑based liaison office allows you to de‑risk market entry, build early momentum and deepen your understanding of the French and European business landscape before committing major resources
Deep roots in the French and European ecosystem
Beyond his corporate leadership roles, Emmanuel is deeply embedded in the French and European private‑public ecosystem through masterclasses, conferences and thought‑leadership initiatives. As examples
Delivered a Bpifrance Propulseur 3 Masterclass on international expansion for 24 innovative French companies, focusing on strategies to scale globally and manage risk.i
Organized and co‑organized international events like Next Market Live Spain Edition, and UK Edition, dedicated to market entry and cross‑border business development.
Participated as key speaker at events such as the BPM “Accelerate” convention in Miami, Checkin La Defense Paris, Les Etats de la France, le Sommet des entreprises de croissance…
These activities create strong connections with entrepreneurs, scale‑ups, ecosystem builders, export advisors and institutional stakeholders across France and Europe, offering your organization a ready‑made network to plug into
A Strong network within International organisations and government bodies
Emmanuel’s seniority is grounded in more than 30 years of international leadership in business development, including over a decade as CEO and International Director of Kompass International, In role he worked closely with:
Chambers of commerce, using Kompass data as a backbone for company information and export promotion tools.
Embassies, trade offices and economic services, supplying business‑information and intelligence to support their trade and investment
Public institutions and export‑promotion agencies that relied on Kompass to identify potential investors and partners and to track corporate activity.
This long‑term engagement with economic actors across 70 countries gives Emmanuel a privileged vantage point on how trade and investment promotion really operate in practice.
Seniority Professional background: business information for 70 countries
Emmanuel’s background is anchored in data, marketing information and international business development.
Over his career, he has held business development, marketing and leadership roles on three continents, working for global industrial groups, technology companies and service businesses before founding Ipanovia in 2020, his consulting firm dedicated to international growth and go‑to‑market strategies for SMEs, mid‑caps and scale‑ups.
Key elements of his track record:
Leading the Kompass International network and the launch of digital data platforms covering around 70 countries.
Providing Smart Data marketing & sales solutions to help thousands of companies grow through better targeting, export missions and lead generation.
Combining data consulting, CRM integration and digital campaigns to support international development strategies in multiple industries.solutions.
For your organization, this means working with a representative who understands business information as a strategic asset for trade and investment, not just as a database.
Analytical insight: market research, policy and access
As a Senior Trade Advisor, he conducts in‑depth market research and analyse trade policy and market‑access issues to support organizations’ objectives.
Structured market research on French and European sectors relevant to your trade and investment strategy, using both data and field feedback.
Analysis of market‑access conditions (regulatory context, ecosystem dynamics, competition) from a business‑operational angle rather than purely legal.
Practical intelligence for decision‑makers: concise briefing notes, opportunity maps and risk alerts to support embassies, ministries and agencies.
Sector expertise and Business focus
Emmanuel’s career and Ipanovia’s work are strongly rooted in services and industries where trade and investment flows are critical.
Main sectors include:
Technology and SaaS: global go‑to‑market strategies, scaling digital platforms, data‑driven marketing and sales.
Industrial and manufacturing companies: expansion into new geographies, structuring subsidiaries and aligning sales, marketing and channels.
B2B and selected B2C services, consulting and marketplaces: building cross‑border business models, partnerships and ecosystem relationships.
This sector experience makes your liaison office fully conversant with the realities of the companies you want to attract or support, from mid‑caps and SMEs to scale‑ups in tech and industry.
High‑quality support for exporters and investors
Emmanuel provides high‑quality guidance and support to businesses – from strategic accounts to innovative SMEs and mid‑sized companies
Bespoke support for exporters: helping companies understand the French and European market, refine their value proposition and build the right channel strategy.
Targeted in‑market introductions: opening doors to relevant buyers, partners, platforms and ecosystem players in France and Europe.
Support for investors and corporate acquirers: identifying opportunities, qualifying local partners and assessing risks from an operational and strategic point of view.
Your exporters and investors receive practical, tailored support, not generic advice.
Strategic trade campaign leadership
focus on leading sector campaigns that deliver outcomes against country business plans for market access, inward investment and exports.
Emmanuel brings a similar campaign leadership mindset to your organization, by:
Building comprehensive and ambitious strategies for prioritised industries and sub‑sectors most likely to generate export successes and new investment projects.
Designing multi‑year trade and investment campaigns aligned with your country’s strengths (industrial, tech, services) and with current European demand.
Structuring clear objectives, KPIs and milestones for your France–Europe trade and investment agenda, and reporting regularly on progress.
This ensures that your presence in France is anchored in a clear strategy, measurable results and continuous learning.
If you are looking for a Senior Trade & Investment Representative, Country Adviser or Liaison Office in France and Europe, combining global business‑information leadership, deep ecosystem engagement and practical experience of international subsidiaries, contact me for a no‑obligation exploratory discussion.
About Emmanuel Facovi the Founder and Managing Partner
As former CEO / senior executive (Nokia, Coface, FCI, Kompass, Schneider, Areva…) his expertise consists in leading tech companies (SaaS, marketplaces, Techs) with ambitious growth objectives in fast-changing environments.
He is a cross-cultural high technology executive passionate about new technology, innovation, disruptive models, and above all, scaling up your business globally. One of the most renowned Experts in Data, Marketing Strategies of Tech and Digital Industries
